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Sports Brand Evolution

IIHF

Sports Brand Evolution

IIHF

About

The International Ice Hockey Federation were considering a change. They had an established brand, recognised worldwide by ice hockey fans, but it was starting to feel somewhat dated.

We knew certain elements had to remain. The last thing a sports brand evolution needs is fallout from fans or confusion. This was an evolution, not a complete reset, and any proposal had to carefully consider the institution’s heritage.

We created a custom suite of assets that honoured the past while bringing things into the present.

From brand language across digital assets to physical merchandise applications, the IIHF were ready for their next face-off.

Client

IIHF

Our Role

Sports Brand Evolution

"Dean is one of my all time favourite designers to work with. We've collaborated on a number of projects, and he has a brilliant and invaluable ability to 'get it' at initial briefing and conversational stages, coming back with slick and well-thought out design ideas he can develop and execute beautifully. Dean is highly skilled, experienced, knowledgable, and easy-going. Highly recommended."

"Dean is one of my all time favourite designers to work with. We've collaborated on a number of projects, and he has a brilliant and invaluable ability to 'get it' at initial briefing and conversational stages, coming back with slick and well-thought out design ideas he can develop and execute beautifully. Dean is highly skilled, experienced, knowledgable, and easy-going. Highly recommended."

Richie Wise, Design Director

"Dean is one of my all time favourite designers to work with. We've collaborated on a number of projects, and he has a brilliant and invaluable ability to 'get it' at initial briefing and conversational stages, coming back with slick and well-thought out design ideas he can develop and execute beautifully. Dean is highly skilled, experienced, knowledgable, and easy-going. Highly recommended."

Richie Wise, Design Director

Cultural Events

Mayor of London

Packaging & Marketing

Sellotape

Cultural Events

Mayor of London

Packaging & Marketing

Sellotape

Cultural Events

Mayor of London

Packaging & Marketing

Sellotape

Contact:

If you believe in your business, back it.

Speak to Studio Sigraph today.

Sigraph Creative Studio Ltd ©

Contact:

Build your brand

Speak to Studio Sigraph today.

Sigraph Creative Studio Ltd ©

Contact:

If you believe in your business, back it.

Speak to Studio Sigraph today.

Sigraph Creative Studio Ltd ©