UBS is one of the biggest financial institutions in the world. However, the Swiss investment banking giant isn’t well known to everyday people. This campaign marked the beginning of a more consumer-focused strategy. UBS needed a campaign, and it needed to go live fast — before the ISA deadline in April. We didn’t have long.

Working with the immensely talented photographer Kate Abbey, we created UBS SmartWealth’s multimillion-pound ISA campaign. We planned the entire project in just a few weeks, art-directed six location photoshoots and two film shoots over just 10 days. And did so across the length and breadth of the country.

A busy gig. But, one that delivered outstanding results.