Working alongside an agency partner, we helped Adidas create an unforgettable corporate hospitality experience for the Winter Olympics. The creative approach, “Ascend,” champions local culture and celebrates the peak of sporting achievement to ignite guests’ passion for winter sports.

Every detail has been designed to elevate the experience, from bespoke direct mail invites with embossed details and limited-edition ski goggles to an exclusive capsule wardrobe and personalised gift sets.

VIP guests will be treated to extraordinary moments, including private 5k and 10k running tours of Milan, helicopter flights over the Italian Alps, mountain-top dinners, moonlit sledging and après-ski events with world-class DJs. Every conceivable touchpoint has been considered to deliver a once-in-a-lifetime adventure.

Creative Credits: Andy Preston, Sam Cook, Daniel Blake, Mia Johnson