Working with Agency TK, and following the success of our work with Sellotape, another brand within the Henkel portfolio wanted to collaborate with us. This time, it was Unibond. More specifically, Unibond Trade. The trade wouldn’t go near Unibond; they saw it as a product for DIYers. Wimps. People who had no clue. We set out to change that with our "Big Guns", and our tongues firmly in cheek.

Our digital and in-store work had the client smiling from the moment we shared it, but they were even happier when they saw the results: a 19% boost in sales.