The Women's Tennis Association had a brand identity in place for its tournament in Riyadh, Saudi Arabia, but it needed more impact. Looking to add depth and energy, their agency partner turned to us to enhance the visual direction.

Drawing inspiration from the myth of the Anqa, an Arabian phoenix, we developed key art that brought a stronger sense of identity and dynamism to the event.

Working with their events and activation agency, we created a visual language that shaped everything from player walkouts to on-screen graphics, ensuring a cohesive and powerful brand presence.